Amadeus Consulting discusses the Legal and Ethical implications of App Marketing

Posted by admin | Posted in Apps!! | Posted on 04-09-2010-05-2008

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Marketing APPLICATION? N – Things you should not do!

In October 2009, the commission? Federal Trade No public? guidelines on endorsements and testimonials. The new guidelines est? N specs? Cally covered blogs, l? Line “an? Nimo”, guarantees and other technology? As not exist? An when the guidelines are updated? by? last time in 1980.

The FTC recently settled one of their cases m? S first major deal with the new guidelines. In this case, Communications reverb n was accused of involvement in advertising deceit bear to have their employees write and publish positive comments iPhone customer? applications in the Apple? iTunes? Store, without disclosing in the exams that were being paid by the client to send the questionnaire of evaluation? N positive.

Under the t? Terms of the agreement, Reverb Communications now have to remove all comments unreadable? Scam, and is prevented from participating in future similar actions.

This case is not the first, and certainly not the? Last of them, in which cay? a company trying to deceit ar to its clients by providing false reviews of their services.

In fact, Apple too? N has been a bit proactive in monitoring scams rating given? N. Last December, even ban? a programmer that room? am? s a thousand applications in the App Store (At the time, was m? s of 1% of the App Store). A promoter Molinker, was banned and eliminated all applications, since they were caught trying to cheat the rating system? N by publication? N their own ex? Volumes false on several counts.

Apple has since banned other developers to participate in the t? Internships similar. Adem? S, as demonstrated by past history, Apple has no ning? No qualms about removing applications and developers for any reason.

In other words, no s? What this behavior? Tico blatantly get your product to the forum be? canceled in the App Store, but it can also put the FTC on the back, which can cause? nm? s severe penalties. And yet, some vendors still insist on trying to get away with it. It is surprising that smart to be a seller? To walk this close to danger, when so many m? All ym best? S effective than work.

Some ideas that work

In Amadeus Consulting, we offer the application? No promotional Services? Ny APPLICATION Marketing? N that can effectively help to market applications in a way that effectively builds a fan base, and no s? What the printing? N one. Of course, too? No offer the comprehensive development of applications m? Vile, as?, As well? we have a great comprehension? n all aspects of Creation? ny commercialization? No applications? success.

As? like us? to offer some ideas r? ask that really work, and do not get? banned or in trouble. We have not included full details on c? Mo do these things, but keep in mind that none of these things cost money necessarily, s? What a little time and know t? Technicians.

Involve your audience where they are:

Make the application thereof? No visible:

Provide a place for retroalimentaci? N

We are very pleased with the ingenuity and INVENTION? N the community has been showing the application? N of? Last one? You. There are thousands of cool and innovative applications that really will never be? Has been possible otherwise.

However, sellers must remember that the rules est? Standard to? N apply, and the punishments can be severe. The FTC s? What can? fine you and your company commercialization? No APPLICATION? No, but Apple and Google can delete from existence.

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